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Zurich begins sponsorship of Wexford GAA with new jersey launch

Zurich Insurance in Ireland, proud new headline sponsor of Wexford GAA, unveiled the new Wexford GAA jersey for 2020 at a media event today. The sponsorship deal will run for an initial four-year period year and will further embed Zurich, a very significant employer in, Wexford, in the local sporting community.

This partnership has come about after extensive discussions with Wexford GAA’s Commercial Steering Group and will underpin the further development of their games from underage to adult intercounty level.

Zurich has grown its presence in Wexford since 2008 and it now employs over 230 people in the county and has demonstrated a strong commitment to the local community. Zurich employees at all levels of the business have a strong engagement in grassroots GAA and this new partnership will further strengthen Zurich’s involvement in the GAA across the county.

Derek Kent, Wexford County Chairman, commented: “Wexford GAA are delighted to launch this partnership with Zurich. This is an exciting time for Wexford GAA on and off the pitch, we have excellent work being done both at underage and adult level which we are now seeing the benefits of. This sponsorship agreement with Zurich further facilitates investment in our games and infrastructure and points to some very positive years ahead. We are thrilled to have Zurich alongside us on the next phase of our journey as we aim for continued success at all levels of Wexford GAA”

Micheál Mahon, Chairman of the Wexford GAA Commercial Steering Committee, added “On behalf of the Wexford GAA Commercial Steering Group I am delighted to welcome Zurich on board as our primary commercial partner. We have been working with Zurich for or over 12 months, from when they initially joined as a “Gold Corporate Partner” of Wexford GAA. This enhanced partnership announced today has come about due to the positive working relationship that has developed in the intervening period between the two parties. We see this partnership as one of shared values and aspirations- aspirations not just for success on the field of play, which is always welcome, but also shared values in terms of engaging with all our participants and members, from youths to our elder members and how we strive to have the GAA journey in Wexford to be an holistic one in terms of the physical and mental wellbeing of every individual.”

Anthony Brennan, CEO of Zurich Ireland, said: “We are incredibly proud to be the new headline sponsor of Wexford GAA and the Wexford Ladies Intermediate Football and Senior Camogie teams. We are excited to see the new men’s jersey reveal today. The sponsorship is a true reflection of our values as a long-standing proud member of the Wexford business community and is consistent with Zurich’s long-term association with grass roots sport in Ireland.”

About the new Wexford GAA Jersey

Inspired by the iconic Wexford jerseys of the past, the dark purple with gold upper is a modern re-imagining of the county’s traditional attire. The inclusion of “Le Croí agus Lámh”, a phrase synonymous with Wexford GAA, on the inside collar, captures the rich history associated with the County and gives reference to Wexford’s rebellious tradition. The imprint of the Wexford Crest on the rear is a further acknowledgement to all past players who inspired a county and fought with heart and hand. We believe that the current players will recognise the new jersey as a symbol of all that have gone before them and will wear it with pride.

The new Wexford jersey will have its first outing against Offaly in the O’Byrne Cup on Saturday 4th of January. The jersey will go on general sale for the 25th of January with online pre-sale on January 10th from www.oneills.com

9 December 2019; Zurich begin sponsorship of Wexford GAA with launch of new jersey. Pictured are Wexford players, from left, Niall Hughes, Lee Chin, Conor McDonald and Conor Devitt at Zurich Insurance in Drinagh, Co. Wexford. Photo by Eóin Noonan/Sportsfile

9 December 2019; Zurich begin sponsorship of Wexford GAA with launch of new jersey. Pictured are Wexford players, from left, Niall Hughes, Lee Chin, Conor McDonald and Conor Devitt at Zurich Insurance in Drinagh, Co. Wexford. Photo by Eóin Noonan/Sportsfile